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White Papers & Reports Generate
More Sales & Leads Than Any Other
Single Marketing Piece

White paper reports & lead magnets are a powerful marketing
tool to capture more leads & customers online and offline

Much more informative and valuable than brochures, white papers can be used to generate leads, edge out your competition for bids, and position you and an industry expert.

Best of all, white papers and reports can be leveraged across multiple marketing platforms. If professionally written, they can:

  • Be used for B2B and B2C sales

  • Boost response rates from opt-in forms and landing pages

  • Be given as bonus material handouts at conferences and speaking events

  • Be used in content marketing as lead magnets

White Papers Are A Proven Tool For
Generating Quality Leads Online And Offline

White papers have incredible viral marketing potential. According to a 2011 study by Eccolo Media, white papers are shared more than any other marketing material (online or offline) with a whopping 89% of recipients passing them along to others and 33% sharing them with three or more people.

Did you know there are also white paper syndication networks that can get your report in front of your target customers and get even more results? Add this to the viral nature of white papers and you have a non-stop sales tool.

White Papers Have Enormous Influence On Decision Makers

Did you know that white papers beat out direct mail and social media when it comes to influencing sales decisions? A 2011 survey by Eccolo Media revealed the following:

  • Prospects turn to white papers when researching solutions and/or making large purchasing decisions.

  • 65% of business people surveyed rated white papers as "extremely influential".

  • When asked to compare the perceived influence of content types relative to one another, respondents still seem to regard the white paper as superior to other forms of marketing collateral.

  • 64% of those surveyed considered receiving a white paper from a personal contact to be influential [in sales decisions].

White Papers And Reports Written By Professional
Copywriters Will Generate More Leads And Sales

Because a white paper can serve as an introduction to your business and make the first impression or serve a follow-up document that helps prospects make a final decision, it has to be professionally written. Do you really want a spelling or grammar error to send business over to your competition? Of course not!

51% of respondents felt that high-quality writing in white papers
is either very important or extremely influential.
2011 Eccolo Media Survey

In addition, to be truly effective your white paper should inform and sell. Copywriters have the necessary training, experience and skill to get you the best ROI from your white paper.

Read on to learn more about the results we've achieved for our clients and why you should choose us!

What Type Of Report Writing Do You Need?

  • White paper - An report that instructs or informs prospects and introduces your products or services. (Example: "Choosing and Designing a Sprinkler System" white paper for a landscaping company wanting to get installation business).

  • Lead Magnets - A valuable report offered via a landing page in exchange for visitor's name and email address.

  • Problem / Solution - Covers the common problems your target audience faces and the solutions your business offers to help them.

  • Informative Guides - Educating your prospects on industry related topics.

  • Business Magalogue - Magazine style report which presents the benefits of your business and product or services in an editorial format.

White Paper Report Writing Portfolio

  • Fly in Fly out.pdf

  • Recognition Of Prior Learning Explained.pdf

  • Begin Bright Franchise

  • Google Adwords Blueprint

  • Website Report Blueprint

  • Acquire Wealth Book


"We have now opened up 7 new centres this year
and our business is growing rapidly!"

"We were ready to take our business nationwide and open up more centres around Australia. We needed a Franchisee information pack to explain the opportunity to potential investors and franchisees. Jesse helped us improve our wording and truly sell the benefits of being a part of Begin Bright. We have now opened up 7 new centres this year and our business is growing rapidly"

Tina Tower
Founder and CEO of Begin Bright Learning Centres
WINNER at 2013 Australian Small Business Champion Awards

Who Is The Web Copywriter And
Why Should You Work With Us?

I'm Jesse Forrest founder and chief copywriter at The Web Copywriter. I'm regarded as one of Australia's leading copywriter with over 10 years experience in writing for hundreds of satisfied clients from over 150 different industries.

My team of Australian and international copywriters and I provide affordable copywriting services to small business owners, entrepreneurs and marketing agencies. We have a track record of writing high-converting copy that turns your visitors into sales, leads and customers.

I'm also a copywriting trainer and have shared my copywriting tips with thousands of business owners at conferences around the world, including the University of Southern California and recently in Hong Kong, Singapore and Sydney, Australia.

How Did The Web Copywriter Come About?

For years, I listened to business owners complain about how difficult it is to find decent, hardworking, affordable and reliable copywriters who could produce bottom line results.

For many clients, their only options were to hire some overpriced advertising agency or an unknown online freelancer with debatable copywriting skills.

Things had to change! So in 2004, I launched The Web Copywriter. Since then we have helped hundreds of clients attract more sales and customers with clear and compelling copywriting. We can help you too. Why not get in touch with us today?

Why Choose Us?
Here Are 6 Great Reasons

Professional Team Of Copywriters Working For You

Professional Team Of Copywriters Working For You

You'll have a team of experienced Australian and international copywriters and copy editors collaborating on your project together, under the direction of Jesse Forrest.

  Web Copy That Sells

Web Copy That Sells

You'll receive professional copy that turns your visitors into buyers. You don't need fluffy and hypey copy. Our copy is professionally written and generates sales and customers.

Meet Your Deadline Fast

Meet Your Deadline Fast

You'll experience how friendly, reliable and easy to work with we are. What's more, we deliver copy fast and always meet your deadline on time.

  No Charge For Multiple Revisions

No Charge For Multiple Revisions

You'll receive up to 2 rounds of revisions, free of charge, to ensure you're 100% happy with the copy.

Fixed Price Quote

Fixed Price Quote

You'll know exactly what your project is going to cost before we work together. So there's no surprises or hidden fee's.

  100% Satisfaction Guaranteed

100% Satisfaction Guaranteed

You're protected by our 100% satisfaction guarantee which means we will keep working on your copy until you're satisfied.

Ready To Get Started?
Great, Here's How It Works

Get in touch. Use our enquiry form to contact us about your project.
Phone consultation. At this stage we’ll discuss your needs and options.
Quote and proposal. We send you a fixed price quote and proposal for your approval.
Payment and scheduling. You make payment and we add your project to our schedule.
Copywriting brief. We send you a document with questions that help us learn more about your business or event, and your target audience.
Copywriting begins! Our team of copywriters start working on your project.
Proofreading and editing. Our proofreaders and editors check everything with a careful eye.
Final approval by Jesse Forrest. Jesse personally reviews and makes the final edit to your copy, ensuring everything meets the highest standards.
First draft. We submit the first draft to you for your review.
Revisions. If needed, you may request two rounds of revisions within 14 days. We’ll happily make any required changes at no additional cost.
Complete! We proofread one more time and deliver the final, polished draft to you.


Get In Touch Today

If you're ready to get world-class copywriting done for you affordably and reliably,
then contact us today on +61416055711 or submit the form below.



Website Copywriting
Video Script Writing
White Paper Reports
Copywriting Critiques




Jesse Forrest is The Web Copywriter a Sydney copywriter with more than 10 years experience in web copywriting for hundreds of satisfied clients in over 150 industries.

My team of Australian and international copywriters and I provide affordable copywriting services to small business owners, entrepreneurs and marketing agencies. We specialise in writing high-converting web copy that turns your visitors into sales, leads and customers.



Jesse Forrest
The Web Copywriter
Alexandria 2015
Sydney, Australia
Call +61416055711

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